Influencer Marketing Strategy and Content Creation Agency

WELCOME TO NELLIE

EXPERIENCE AN ADVENTURE WITH YOUR BRAND THAT IS TARGETED TO THE NEEDS AND EXPECTATIONS OF CONSUMERS.

In influencer marketing and content creation, every contact with a brand has the potential to be a positive step to conversion, while constantly generating consumer interest by offering a different way of receiving information.

ATTRACT
Introduce the brand and inform the community
ENGAGE
Capture consumer interest and entertain
CONVERT
Create traffic and generate results

INFLUENCER MARKETING AND CONTENT CREATION AGENCY

Nellie addresses what many campaign projects are often missing: strategic depth and detailed customization.

INFLUENCER MARKETING

It is crucial that your influencer marketing campaign is well structured if you want it to be successful. Every detail has to be thought out, creative, customized and profitable. We don’t need beautiful, we need great.

CONTENT CREATION

In a world of accelerated visual consumption, it’s possible to create content that is unique, customized and aesthetically pleasing and still stick to your creation budget. What’s the secret? Strategic planning of your content.

CONTENT MARKETING

Programming relevant content for your digital ecosystem (website, newsletter, social media and advertising) and generating a healthy commitment from your consumers allows them to navigate in your brand universe.

SUPPORT & TRAINING

Learn about quality control. Nellie Marketing offers you the opportunity to really understand and prepare for influencer marketing and content creation, whether you are a client or an influencer.

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NELLIE’S APPROACH TO INFLUENCER MARKETING

  • Intelligent content strategy in different phases
  • Selection of customized influencers, unique to each campaign and based on criteria defined with the client
  • Exclusive copywriting, detailed briefing guide, rigorous partnership agreements
  • Strategy planning in advance regarding profitability of efforts and maximization of generated content
  • Assessment of customization benefits: comparative calculations to your media placements

A TURNKEY SOLUTION

Adapted to your influencer marketing strategies and campaigns.

Here are answers we never get tired of giving:

Developing a creative axis for your campaigns.

“Really? Is it that important?”

Rules and contracts.

“What if we just write #Partner, that works right?”

Fair value of payments.

“Why can’t I just send products in exchange for a story?”

Sociodemographic and metric data

“Ah! So reach is not synonymous with influence?”

The process

“Admit it, you just like spreadsheets and timelines!”

Measuring performance

“Tell me, is it really possible to calculate the benefits of my campaign and quantify them?”

Co-President
Lead Strategist

MAUDE PERREAULT

Maude is a dynamic intellectual who is constantly creating. Sorting through disorder to find the best way to move forward is a source of energy that allows her to set a pace towards reaching her clients’ objectives. Fascinated by ideas, she enjoys turning the world upside down and showing it to you from a new angle; a perspective that is intriguingly revealing.

Co-President
Client Experience

LÉLIA MÉTIVIER

Lélia’s ability to plan farther that you can see and transform a solid idea into a masterful offensive is what motivates her every day. Her relationships are based on authenticity. Her daily motto is: “Pleasure in the task puts perfection in the work.”

Why Nellie?

Freely inspired by one of the first creators of clandestine journalism content in the early 1900s, Nellie based her projects on real experiments with her subjects.

  • The human being at the centre of the story
  • Verified facts
  • Lots of guts
  • Not afraid to push the limits of what is easy

Think it’s a good choice? We do too!

Contact us