{"id":24522,"date":"2025-03-18T17:11:22","date_gmt":"2025-03-18T21:11:22","guid":{"rendered":"https:\/\/nelliemarketing.com\/?page_id=24522"},"modified":"2025-03-18T17:11:22","modified_gmt":"2025-03-18T21:11:22","slug":"etude-de-cas-distillerie-mitis","status":"publish","type":"page","link":"https:\/\/nelliemarketing.com\/en\/etude-de-cas-distillerie-mitis\/","title":{"rendered":"\u00c9tude de cas : Distillerie Mitis"},"content":{"rendered":"<section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 style=\"color: #000000;text-align: center;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading\" >DISTILLERIE MITIS<\/h2><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><span style=\"color: #000000;\"><strong>Objectif : <span style=\"font-weight: 400;\">Promouvoir l\u2019arriv\u00e9e du spiritueux Entaille de la Distillerie Mitis, une liqueur gasp\u00e9sienne faite de vrai sirop d\u2019\u00e9rable, sur les tablettes de la SAQ aux audiences des influenceurs s\u00e9lectionn\u00e9s et ainsi, solliciter des ventes. <\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><strong>Concept : <span style=\"font-weight: 400;\">Nous avons fait appel \u00e0 une premi\u00e8re cr\u00e9atrice de contenu, sp\u00e9cialis\u00e9e en mixologie, \u00e0 concocter un cocktail mettant en vedette l\u2019Entaille. En parall\u00e8le, un deuxi\u00e8me cr\u00e9ateur de contenu a quant \u00e0 lui \u00e9t\u00e9 sollicit\u00e9 pour concevoir un contenu, mettant en valeur le produit servi directement sur glace, une mani\u00e8re \u00e9l\u00e9gante de le d\u00e9guster et de le partager avec ses invit\u00e9s pendant les c\u00e9l\u00e9brations des F\u00eates. <\/span><\/strong><\/span><\/p>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 36px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><span style=\"color: #000000;\"><strong>Influenceurs :\u00a0<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Stevens Dorcelus\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">1 ou 2 cocktails<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">\u00ab En combinant l\u2019art de la mixologie \u00e0 un contenu \u00e9tant davantage ax\u00e9 lifestyle, nous avons \u00e9t\u00e9 en mesure de faire rayonner l\u2019Entaille sous des angles vari\u00e9s, inspirant les audiences \u00e0 le d\u00e9guster de diff\u00e9rentes fa\u00e7ons. \u00bb &#8211; Audrey Blanchet, charg\u00e9e de projets &#8211; Nellie Marketing<\/span><\/p>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDdKsyYgO3s\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DDdKsyYgO3s\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DDdKsyYgO3s\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par STEVENS DORCELUS (@stevens.dorcelus)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDXuD0sRQdo\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DDXuD0sRQdo\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par 1 ou 2 Cocktails (@1ou2cocktails)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><a  href=\"https:\/\/nelliemarketing.com\/en\/projetstemp\/\" target=\"_self\" class=\"btn pofo-button-1 button-style5  btn-dark-gray btn-rounded  btn-small   vc_custom_1674613905661\"  style=\"border-color:#9fa4bd; \">Retour aux \u00e9tudes de cas<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"DISTILLERIE MITISObjectif : Promouvoir l\u2019arriv\u00e9e du spiritueux Entaille de la Distillerie Mitis, une liqueur gasp\u00e9sienne faite de vrai sirop d\u2019\u00e9rable, sur les tablettes de la SAQ aux audiences des influenceurs s\u00e9lectionn\u00e9s et ainsi, solliciter des ventes. Concept : Nous avons fait appel \u00e0 une premi\u00e8re cr\u00e9atrice de contenu, sp\u00e9cialis\u00e9e en mixologie, \u00e0 concocter un cocktail mettant en vedette l\u2019Entaille. En parall\u00e8le, un deuxi\u00e8me cr\u00e9ateur de contenu a quant \u00e0 lui \u00e9t\u00e9 sollicit\u00e9 pour concevoir un contenu, mettant en valeur le produit servi directement sur glace, une mani\u00e8re \u00e9l\u00e9gante de le d\u00e9guster et de le partager avec ses invit\u00e9s pendant les c\u00e9l\u00e9brations des F\u00eates. Influenceurs :\u00a0 Stevens Dorcelus\u00a0 1 ou 2 cocktails \u00ab En combinant l\u2019art de la mixologie \u00e0 un contenu \u00e9tant davantage ax\u00e9 lifestyle, nous avons \u00e9t\u00e9 en mesure de faire rayonner l\u2019Entaille sous des angles vari\u00e9s, inspirant les audiences \u00e0 le d\u00e9guster de diff\u00e9rentes fa\u00e7ons. \u00bb - Audrey Blanchet, charg\u00e9e de projets - Nellie Marketing Voir cette publication sur Instagram Une publication partag\u00e9e par STEVENS DORCELUS (@stevens.dorcelus) Voir cette publication sur Instagram Une publication partag\u00e9e par 1 ou 2 Cocktails (@1ou2cocktails) Retour aux \u00e9tudes de cas","protected":false},"author":3,"featured_media":23345,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24522","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : Distillerie Mitis - 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