{"id":24399,"date":"2024-12-12T19:10:16","date_gmt":"2024-12-13T00:10:16","guid":{"rendered":"https:\/\/nelliemarketing.com\/?page_id=24399"},"modified":"2024-12-27T14:09:05","modified_gmt":"2024-12-27T19:09:05","slug":"etude-de-cas-sirup","status":"publish","type":"page","link":"https:\/\/nelliemarketing.com\/en\/etude-de-cas-sirup\/","title":{"rendered":"\u00c9tude de cas : Sirup"},"content":{"rendered":"<section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 style=\"color: #000000;text-align: center;font-family:Montserrat;font-weight:700;font-style:normal\" class=\"vc_custom_heading\" >LANCEMENT DE PRODUIT : SIRUP<\/h2><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><strong>Objectif : <span style=\"font-weight: 400;\">Augmenter la notori\u00e9t\u00e9 de la marque et du produit, soit le sirop de table Sirup, tout en augmentant la consid\u00e9ration et l\u2019achat en \u00e9picerie. <\/span><\/strong><\/p>\n<p><strong>Concept : <\/strong><span style=\"font-weight: 400;\">Pour promouvoir le sirop de table Sirup, r\u00e9cemment lanc\u00e9 dans les \u00e9piceries, des colis ont \u00e9t\u00e9 envoy\u00e9s aux influenceurs. Ouvrir ces colis astucieusement con\u00e7us \u00e9voque une certaine magie, suscitant anticipation et excitation ! L&rsquo;objectif de ces envois est d&rsquo;immerger compl\u00e8tement les influenceurs dans l&rsquo;univers du produit. Sirup se pr\u00e9sente comme une innovation ing\u00e9nieuse dans le monde des sucres canadiens, \u00e9labor\u00e9 \u00e0 partir d&rsquo;une reproduction de la mol\u00e9cule d&rsquo;eau d&rsquo;\u00e9rable et s&rsquo;inscrit dans le processus traditionnel de fabrication du sirop d&rsquo;\u00e9rable pour offrir une alternative presque synth\u00e9tique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chaque colis contenait une bouteille de sirop de table Sirup, accompagn\u00e9e d&rsquo;une fiche descriptive et d&rsquo;une recette pour r\u00e9aliser le c\u00e9l\u00e8bre g\u00e2teau Chef d\u2019\u00e9rable, tr\u00e8s appr\u00e9ci\u00e9 des amateurs de desserts aux saveurs canadiennes.<\/span><\/p>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 36px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><strong>Statistiques cl\u00e9s :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Port\u00e9e des audiences cumul\u00e9es : 222 000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total des impressions estim\u00e9es : 93 174<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">\u00ab <\/span><span style=\"font-weight: 400;\">\u00c9tant passionn\u00e9es par le secteur de la gastronomie, nous avons \u00e9t\u00e9 particuli\u00e8rement ravies lorsque l&rsquo;\u00e9quipe d&rsquo;Archipel nous a propos\u00e9 de les accompagner dans la promotion de leur nouveau produit, Sirup. Au total, 74 % des influenceurs ont partag\u00e9 leurs publications en recr\u00e9ant la recette du g\u00e2teau Chef d\u2019\u00e9rable. Les mises en ligne g\u00e9n\u00e9r\u00e9es et les retours re\u00e7us t\u00e9moignent clairement que ce produit a \u00e9t\u00e9 un v\u00e9ritable coup de c\u0153ur pour nos influenceurs l&rsquo;ayant re\u00e7u.<\/span><span style=\"font-weight: 400;\">\u00bb\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Sumaya Germani, charg\u00e9e de projets, Nellie Marketing<\/span><\/p>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame.png 1080w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-169x300.png 169w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-576x1024.png 576w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-768x1365.png 768w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-864x1536.png 864w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-7x12.png 7w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-434x771.png 434w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-81x144.png 81w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1.png 1080w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1-169x300.png 169w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1-576x1024.png 576w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1-768x1365.png 768w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1-864x1536.png 864w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1-7x12.png 7w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1-434x771.png 434w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-1-81x144.png 81w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2.png 1080w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2-169x300.png 169w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2-576x1024.png 576w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2-768x1365.png 768w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2-864x1536.png 864w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2-7x12.png 7w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2-434x771.png 434w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-2-81x144.png 81w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5.png 1080w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5-169x300.png 169w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5-576x1024.png 576w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5-768x1365.png 768w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5-864x1536.png 864w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5-7x12.png 7w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5-434x771.png 434w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-5-81x144.png 81w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4.png 1080w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4-169x300.png 169w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4-576x1024.png 576w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4-768x1365.png 768w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4-864x1536.png 864w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4-7x12.png 7w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4-434x771.png 434w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-4-81x144.png 81w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3.png 1080w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3-169x300.png 169w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3-576x1024.png 576w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3-768x1365.png 768w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3-864x1536.png 864w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3-7x12.png 7w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3-434x771.png 434w, https:\/\/nelliemarketing.com\/wp-content\/uploads\/2024\/12\/Sirup_Etudes-de-cas_Stories_PhoneFrame-3-81x144.png 81w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 50px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><a  href=\"https:\/\/nelliemarketing.com\/en\/projets\/\" target=\"_self\" class=\"btn pofo-button-1 button-style5  btn-dark-gray btn-rounded  btn-small   vc_custom_1735326536753\"  style=\"border-color:#9fa4bd; \">Retour aux \u00e9tudes de cas<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"LANCEMENT DE PRODUIT : SIRUPObjectif : Augmenter la notori\u00e9t\u00e9 de la marque et du produit, soit le sirop de table Sirup, tout en augmentant la consid\u00e9ration et l\u2019achat en \u00e9picerie. Concept : Pour promouvoir le sirop de table Sirup, r\u00e9cemment lanc\u00e9 dans les \u00e9piceries, des colis ont \u00e9t\u00e9 envoy\u00e9s aux influenceurs. Ouvrir ces colis astucieusement con\u00e7us \u00e9voque une certaine magie, suscitant anticipation et excitation ! L'objectif de ces envois est d'immerger compl\u00e8tement les influenceurs dans l'univers du produit. Sirup se pr\u00e9sente comme une innovation ing\u00e9nieuse dans le monde des sucres canadiens, \u00e9labor\u00e9 \u00e0 partir d'une reproduction de la mol\u00e9cule d'eau d'\u00e9rable et s'inscrit dans le processus traditionnel de fabrication du sirop d'\u00e9rable pour offrir une alternative presque synth\u00e9tique. Chaque colis contenait une bouteille de sirop de table Sirup, accompagn\u00e9e d'une fiche descriptive et d'une recette pour r\u00e9aliser le c\u00e9l\u00e8bre g\u00e2teau Chef d\u2019\u00e9rable, tr\u00e8s appr\u00e9ci\u00e9 des amateurs de desserts aux saveurs canadiennes. Statistiques cl\u00e9s : Total Port\u00e9e des audiences cumul\u00e9es : 222 000 Total des impressions estim\u00e9es : 93 174 \u00ab \u00c9tant passionn\u00e9es par le secteur de la gastronomie, nous avons \u00e9t\u00e9 particuli\u00e8rement ravies lorsque l'\u00e9quipe d'Archipel nous a propos\u00e9 de les accompagner dans la promotion de leur nouveau produit, Sirup....","protected":false},"author":3,"featured_media":23345,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24399","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de cas : Sirup - Nellie Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nelliemarketing.com\/en\/etude-de-cas-sirup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : Sirup - 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