{"id":23636,"date":"2023-03-15T17:58:08","date_gmt":"2023-03-15T21:58:08","guid":{"rendered":"https:\/\/nelliemarketing.com\/?page_id=23636"},"modified":"2023-04-12T14:02:25","modified_gmt":"2023-04-12T18:02:25","slug":"etude-de-cas-couche-tard-vins-revolution","status":"publish","type":"page","link":"https:\/\/nelliemarketing.com\/en\/etude-de-cas-couche-tard-vins-revolution\/","title":{"rendered":"\u00c9tude de cas : Couche-Tard"},"content":{"rendered":"

LES VINS REVOLUTION<\/h2><\/div><\/div><\/div><\/div>

Objectif : <\/strong>Cr\u00e9er du contenu \u00e0 utiliser sur les m\u00e9dias sociaux de la marque afin de promouvoir leurs s\u00e9lections de vins.<\/span><\/span><\/p>\n

Concept :<\/strong> Pour toucher la g\u00e9n\u00e9ration 18-25 ans, Couche-Tard s’est alli\u00e9 \u00e0 Nellie, en collaboration avec Havas, pour d\u00e9velopper une s\u00e9rie de concepts \u00e9labor\u00e9s. Ces concepts ont \u00e9t\u00e9 con\u00e7us pour r\u00e9pondre aux d\u00e9sirs les plus profonds de la cible, allant d’un moment de relaxation et de d\u00e9tente en solo \u00e0 une soir\u00e9e au coin du feu entre amis, en passant par une soir\u00e9e romantique au bord du lac et m\u00eame une soir\u00e9e de jeux en pr\u00e9paration! Tout a \u00e9t\u00e9 pens\u00e9 dans les moindres d\u00e9tails, afin de garantir que chaque \u00e9l\u00e9ment soit facilement identifiable par la cible vis\u00e9e, permettant ainsi de cr\u00e9er une connexion plus profonde avec eux.<\/span><\/span><\/p>\n<\/div>

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\u00ab\u00a0L\u2019esprit de collaboration fait partie des nombreuses forces de Nellie. L\u2019\u00e9quipe poss\u00e8de une connaissance impressionnante du marketing d\u2019influence et elle sait s\u2019en servir pour propulser les strat\u00e9gies publicitaires. <\/span>Le gros point positif, ce sont vraiment les personnes derri\u00e8re les \u00e9crans et les coups de t\u00e9l\u00e9phone. Toujours en mode solution, elles sont terre \u00e0 terre et savent se mettre dans la peau des clients et des consommateurs. C\u2019est merveilleux\u00a0\u00bb<\/span><\/em><\/p>\n

– Laurence Landry-Leduc, strat\u00e8ge Havas<\/span><\/p>\n<\/div>

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Campagne en partenariat avec Havas<\/em><\/p>\n<\/div>

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<\/div>Retour aux \u00e9tudes de cas<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"LES VINS REVOLUTIONObjectif : Cr\u00e9er du contenu \u00e0 utiliser sur les m\u00e9dias sociaux de la marque afin de promouvoir leurs s\u00e9lections de vins. Concept : Pour toucher la g\u00e9n\u00e9ration 18-25 ans, Couche-Tard s'est alli\u00e9 \u00e0 Nellie, en collaboration avec Havas, pour d\u00e9velopper une s\u00e9rie de concepts \u00e9labor\u00e9s. Ces concepts ont \u00e9t\u00e9 con\u00e7us pour r\u00e9pondre aux d\u00e9sirs les plus profonds de la cible, allant d'un moment de relaxation et de d\u00e9tente en solo \u00e0 une soir\u00e9e au coin du feu entre amis, en passant par une soir\u00e9e romantique au bord du lac et m\u00eame une soir\u00e9e de jeux en pr\u00e9paration! Tout a \u00e9t\u00e9 pens\u00e9 dans les moindres d\u00e9tails, afin de garantir que chaque \u00e9l\u00e9ment soit facilement identifiable par la cible vis\u00e9e, permettant ainsi de cr\u00e9er une connexion plus profonde avec eux. \"L\u2019esprit de collaboration fait partie des nombreuses forces de Nellie. L\u2019\u00e9quipe poss\u00e8de une connaissance impressionnante du marketing d\u2019influence et elle sait s\u2019en servir pour propulser les strat\u00e9gies publicitaires. Le gros point positif, ce sont vraiment les personnes derri\u00e8re les \u00e9crans et les coups de t\u00e9l\u00e9phone. Toujours en mode solution, elles sont terre \u00e0 terre et savent se mettre dans la peau des clients et des consommateurs. C\u2019est merveilleux\" - Laurence...","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23636","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tude de cas : Couche-Tard - Nellie Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nelliemarketing.com\/en\/etude-de-cas-couche-tard-vins-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : Couche-Tard - Nellie Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nelliemarketing.com\/en\/etude-de-cas-couche-tard-vins-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Nellie Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nelliemarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T18:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2020\/01\/logo-nellie-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1275\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nelliemarketing.com\\\/etude-de-cas-couche-tard-vins-revolution\\\/\",\"url\":\"https:\\\/\\\/nelliemarketing.com\\\/etude-de-cas-couche-tard-vins-revolution\\\/\",\"name\":\"\u00c9tude de cas : Couche-Tard - 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