{"id":23618,"date":"2023-03-15T17:37:35","date_gmt":"2023-03-15T21:37:35","guid":{"rendered":"https:\/\/nelliemarketing.com\/?page_id=23618"},"modified":"2023-03-27T09:50:36","modified_gmt":"2023-03-27T13:50:36","slug":"etude-de-cas-sloche","status":"publish","type":"page","link":"https:\/\/nelliemarketing.com\/en\/etude-de-cas-sloche\/","title":{"rendered":"\u00c9tude de cas : Couche-Tard"},"content":{"rendered":"

SLOCHE<\/h2><\/div><\/div><\/div><\/div>

Objectif : <\/strong>Cr\u00e9er du contenu qui met de l\u2019avant le produit dans un contexte naturel aupr\u00e8s de la cible.<\/span><\/span><\/p>\n

Concept :<\/strong> Nous voulions cr\u00e9er plusieurs sc\u00e8nes diff\u00e9rentes, afin de voir le produit dans plusieurs contextes. Que ce soit en magasin, au parc avec des amis, dans la piscine \u00e0 la maison ou sur le bord du lac, une Sloche est toujours un moyen agr\u00e9able pour se rafra\u00eechir en \u00e9t\u00e9! <\/span><\/span><\/p>\n<\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>

\u00ab\u00a0L\u2019esprit de collaboration fait partie des nombreuses forces de Nellie. L\u2019\u00e9quipe poss\u00e8de une connaissance impressionnante du marketing et elle sait s\u2019en servir pour propulser les strat\u00e9gies publicitaires. <\/span>Le gros point positif, ce sont vraiment les personnes derri\u00e8re les \u00e9crans et les coups de t\u00e9l\u00e9phone. Toujours en mode solution, elles sont terre \u00e0 terre et savent se mettre dans la peau des clients et des consommateurs. C\u2019est merveilleux\u00a0\u00bb<\/span><\/em><\/p>\n

– Laurence Landry-Leduc, strat\u00e8ge Havas<\/span><\/p>\n<\/div>

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Campagne en partenariat avec Havas<\/em><\/p>\n<\/div>

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<\/div>Retour aux \u00e9tudes de cas<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"SLOCHEObjectif : Cr\u00e9er du contenu qui met de l\u2019avant le produit dans un contexte naturel aupr\u00e8s de la cible. Concept : Nous voulions cr\u00e9er plusieurs sc\u00e8nes diff\u00e9rentes, afin de voir le produit dans plusieurs contextes. Que ce soit en magasin, au parc avec des amis, dans la piscine \u00e0 la maison ou sur le bord du lac, une Sloche est toujours un moyen agr\u00e9able pour se rafra\u00eechir en \u00e9t\u00e9! \"L\u2019esprit de collaboration fait partie des nombreuses forces de Nellie. L\u2019\u00e9quipe poss\u00e8de une connaissance impressionnante du marketing et elle sait s\u2019en servir pour propulser les strat\u00e9gies publicitaires. Le gros point positif, ce sont vraiment les personnes derri\u00e8re les \u00e9crans et les coups de t\u00e9l\u00e9phone. Toujours en mode solution, elles sont terre \u00e0 terre et savent se mettre dans la peau des clients et des consommateurs. C\u2019est merveilleux\" - Laurence Landry-Leduc, strat\u00e8ge Havas Campagne en partenariat avec Havas Retour aux \u00e9tudes de cas","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23618","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tude de cas : Couche-Tard - Nellie Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nelliemarketing.com\/en\/etude-de-cas-sloche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : Couche-Tard - Nellie Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nelliemarketing.com\/en\/etude-de-cas-sloche\/\" \/>\n<meta property=\"og:site_name\" content=\"Nellie Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nelliemarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T13:50:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2020\/01\/logo-nellie-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1275\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nelliemarketing.com\\\/etude-de-cas-sloche\\\/\",\"url\":\"https:\\\/\\\/nelliemarketing.com\\\/etude-de-cas-sloche\\\/\",\"name\":\"\u00c9tude de cas : Couche-Tard - 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