{"id":23593,"date":"2023-03-15T15:31:33","date_gmt":"2023-03-15T19:31:33","guid":{"rendered":"https:\/\/nelliemarketing.com\/?page_id=23593"},"modified":"2023-03-27T09:49:19","modified_gmt":"2023-03-27T13:49:19","slug":"etude-de-cas-boursin","status":"publish","type":"page","link":"https:\/\/nelliemarketing.com\/en\/etude-de-cas-boursin\/","title":{"rendered":"\u00c9tude de cas : Boursin"},"content":{"rendered":"

CONTENU EN MODE CONFINEMENT<\/h2><\/div><\/div><\/div><\/div>

Objectif : <\/strong>Cr\u00e9er du contenu pour la marque dans un contexte de pand\u00e9mie.<\/span><\/span><\/p>\n

Concept :<\/strong> En mode \u201cboite de production\u201d, Boursin s\u2019est associ\u00e9 avec des cr\u00e9ateurs de contenu afin de cr\u00e9er des photos et vid\u00e9os, en mode confinement. Plusieurs concepts ont \u00e9t\u00e9 r\u00e9alis\u00e9s, entre autres, le 5@7 virtuel, un moment de d\u00e9tente, un ap\u00e9ro \u00e0 l\u2019italienne ou virtuel ainsi que des propositions de recettes, int\u00e9grant les divers produits.<\/span><\/span><\/p>\n<\/div>

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\u00ab\u00a0En contexte de pand\u00e9mie et d\u2019isolement, il \u00e9tait plus compliqu\u00e9 pour les marques de continuer la production de contenu social, ce qui fut probl\u00e9matique pour plusieurs. Nellie, au contraire, y a vu une opportunit\u00e9 afin d\u2019utiliser les cr\u00e9ateurs de contenu comme boite de cr\u00e9ation. Dans le confort de leur maison, les cr\u00e9ateurs ont su cr\u00e9er du contenu qui d\u00e9montrait bien la r\u00e9alit\u00e9 actuelle!\u00a0\u00bb<\/span><\/i><\/span><\/p>\n

-Maude Perreault, Pr\u00e9sidente Nellie Marketing<\/span><\/i><\/span><\/p>\n<\/div>

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Campagne en partenariat avec Havas<\/em><\/p>\n<\/div>

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<\/div>Retour aux \u00e9tudes de cas<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"CONTENU EN MODE CONFINEMENTObjectif : Cr\u00e9er du contenu pour la marque dans un contexte de pand\u00e9mie. Concept : En mode \u201cboite de production\u201d, Boursin s\u2019est associ\u00e9 avec des cr\u00e9ateurs de contenu afin de cr\u00e9er des photos et vid\u00e9os, en mode confinement. Plusieurs concepts ont \u00e9t\u00e9 r\u00e9alis\u00e9s, entre autres, le 5@7 virtuel, un moment de d\u00e9tente, un ap\u00e9ro \u00e0 l\u2019italienne ou virtuel ainsi que des propositions de recettes, int\u00e9grant les divers produits. \"En contexte de pand\u00e9mie et d\u2019isolement, il \u00e9tait plus compliqu\u00e9 pour les marques de continuer la production de contenu social, ce qui fut probl\u00e9matique pour plusieurs. Nellie, au contraire, y a vu une opportunit\u00e9 afin d\u2019utiliser les cr\u00e9ateurs de contenu comme boite de cr\u00e9ation. Dans le confort de leur maison, les cr\u00e9ateurs ont su cr\u00e9er du contenu qui d\u00e9montrait bien la r\u00e9alit\u00e9 actuelle!\" -Maude Perreault, Pr\u00e9sidente Nellie Marketing Campagne en partenariat avec Havas Retour aux \u00e9tudes de cas","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23593","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tude de cas : Boursin - Nellie Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nelliemarketing.com\/en\/etude-de-cas-boursin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : Boursin - Nellie Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nelliemarketing.com\/en\/etude-de-cas-boursin\/\" \/>\n<meta property=\"og:site_name\" content=\"Nellie Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nelliemarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T13:49:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nelliemarketing.com\/wp-content\/uploads\/2020\/01\/logo-nellie-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1275\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nelliemarketing.com\\\/etude-de-cas-boursin\\\/\",\"url\":\"https:\\\/\\\/nelliemarketing.com\\\/etude-de-cas-boursin\\\/\",\"name\":\"\u00c9tude de cas : Boursin - 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